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- Issue #74 - January 2012
- Issue #73 - December 2011
- Issue #72 - November 2011
Issue #78 posted on May 1st, 2012
Welcome to MusicMaster
WRR-FM – Dallas
CRFM-FM – North Bay
Olympusat – West Palm Beach
RADIO TOP – Winterthur, Switzerland
Radio Stadtfilter – Winterthur, Switzerland
Radionorba – Conversano, Italy
RTL 102.5 Hit Radio – Cologno Monzese, Italy
Radio Number One – Bergamo, Italy (Mr. Luca Viscardi of Radio Number One signs on with us, right)
The Dream Team at NAB
An historic moment happened just prior to the NAB in Las Vegas last month. For the first time in history, the entire MusicMaster team from around the world was in one room. While there were many old acquaintances renewed, we also were able to meet some people for the very first time. It was an evening of putting names to faces as well as conversation about what a great group of people we have to serve the needs of our clients no matter where you are located. We couldn’t let this moment pass without commemorating it with a group photo. Where is the person you work with?
Standing in the back row (from left to right): Cesco van Gool, Roberto Bellotti, Joe Knapp, Greg Podsiadlo, Rainer Eichhorn, Dario Colombo, Mathieu Habegger, Jeff Stalnaker, Vania Smrkovski, Marianne Burkett, Keith Hill and Scott Wirt; Sitting in the second row: Max Mueller, Michael Buholzer, Drew Bennett, Aaron Taylor, Paul Ziino, Blair Sullivan, Jesus Rodriguez, Jim Robinson and Lydia Leitzke; Kneeling in the front row: Mike Sommers, Mark Bolke, Susan Averbeck, Thomas Roth, Justus Fisher, Cole Marshall, Jill Sorenson and Malcolm Sinclair; Photo: Laurie Knapp.
Las Vegas was the first public display of MusicMaster Version 5. The response and interest in the new features was overwhelming at times, and next year we may have to get a bigger booth! As always, it was a pleasure for all of us to meet everyone who had the opportunity to stop by.
AllAccess Worldwide Radio Summit
Hollywood and MusicMaster go together like wine and cheese. It was great to see so many of our friends at the AllAccess Worldwide Radio Summit. What’s especially nice about this conference is that radio programmers from all over the world attend. Of course, the live music and Hollywood parties are pretty good too.
Industry Event Calendar
If you are planning to attend any of these upcoming events let us know. We would love the opportunity to say hello, share a cup of coffee, or help with any questions you may be having.
- July 17-20: The Conclave Learning Conference – Minneapolis, MN
- September 6-11: IBC 2012 – Amsterdam
- September 19-21: NAB Radio Show – Dallas, TX
Meet Jesus Rodriguez, our new Spanish Sales and Scheduling Consultant, from Dallas, Texas.
“Imagine being able to do 8 separate music logs daily, 24 on Friday for the weekend, none of them are duplicated, and the rules are catered to each specific market. That was my old job, which was only possible through MusicMaster. The time has come for me, Jesus, to help spread the word about MusicMaster across Latin America.”
MusicMaster Pro-Team: Joel Folger
When it comes to the Adult Hits format, Joel Folger consulting has a proven track record of success.
Joel’s unique multi-format background has served him well in helping Adult Hits stations maximize 25-54 ratings. Joel programmed Rock in Minneapolis, CHR in Dallas and Oklahoma City, and Alternative in Dallas.
Joel’s consulting guidance has been used in markets of all sizes, from Pittsburgh and Austin to Chico and Bismarck.
From “start ups” to an existing Adult Hits station, Joel Folger can help.
Music, marketing, programming, branding, talent coaching, guidance, research…
Contact Joel Folger at (817) 545-3113 or email@example.com.
The MusicMaster Pro-Team is comprised of experienced broadcast consultants and programmers who are available to assist MusicMaster clients with programming advice. Their services are available under this cost effective program with no long term commitment required, and can be added to your existing software support plan. Information on each MusicMaster Pro-Team member is available below. If you would like to retain the services of one of the MusicMaster Pro-Team members or have questions about the specifics of the program contact Mark Bolke Vice President/COO at (651) 405-9119 or Mark@MusicMaster.com.
See the complete MusicMaster Pro-Team Roster.
Quick Tip: Query Forward and Backwards
You’re probably used to that feature in your web browser that allows you to go back and then forward through pages on the web. We’ve modified the Library Maintenance query buttons to do that same thing. This means no matter how many queries you do, you’ll be able to go back and forth to recall any query you’ve done.
Recent Feature Articles From the MusicMaster Blog
Day and Hour Count
By Paul Ziino
There is a new feature in MusicMaster for Windows version 5.0 that allows you to see how many elements have been scheduled in an hour or a full day. Simply open your Schedule Editor and click the Modify Editor Layout icon, then add Schedule: Day Pos and Schedule: Hour Pos to your layout. (Read more.)
The Case for Auto Platooning
By Marianne Burkett
Recently, a client of mine asked me to review his database because he was seeing some erratic rotations. He explained his programming goals to me, while I inspected his Turnover Analysis, Rules, Histories, Clocks, dayparting and Keyword Maintenance. This client had gone to extraordinary measures with his clocks and library to ensure specific songs would not come around very often. He also seemed reluctant to even consider doing things differently. My hope is that anyone programming with MusicMaster would take a look at Auto Platooning as an option for moving songs in and out of rotation automatically…and you can schedule these moves by day, week, month or annually. (Read more.)
Music Master of the Month
“It might make me sound old, but I really just have a lot of experience And I started when I was 11…
“When I first started programming in radio we used MusicScan, later to become MusicMaster. I’ve had the chance to use numerous programs over my career (now in my 23rd year), not one system, or a combo of “solutions” has ever even come close to being as flexible, configurable or as much of a time-saver as MusicMaster has been for me.
“Two of my favorite time-saving features within the program include being able to map out special programming features, holiday schedules and placing them in the Format Scheduler to make the clocks appear and be used to schedule on date(s) I intend to use them.
“The other feature I use EVERY day are Format Lists that I use to schedule and control the placement of all our imaging pieces. It allows me TOTAL control of the placement of show pieces, station events and community mentions without ever needing to mess in clocks. I can add in special image pieces to any day/anytime and see the turnover of any elements.
“As a programmer to be able to see, preview and adapt and control the overall/total sound of the station including imaging and station positioners in one place is exactly what I need in my music scheduler. And to know Marianne and the MusicMaster support team is right there when I need help is a fantastic comfort!”