Laurie Knapp Named Vice President of Media
Today, MusicMaster—a world class music scheduling software company-announced the return of award winning video writer and editor, Laurie Knapp.
Laurie joins MusicMaster from Neverending Light Productions, where she began as an intern and within a few short months was promoted to assistant editor. Within a year, Knapp had top billing as editor and writer on a theatrically-released feature documentary film, and was involved in all aspects of production on numerous commercial and small-scale projects. She also specialized in post-production, including editing, animation, and graphic design.
MusicMaster Founder and President, Joe Knapp, says, “Laurie led the Neverending team in social media strategy and website development, and was responsible for creating advertisements, virals, and other online content. This experience will be invaluable to the MusicMaster team as we enter a season of unprecedented growth and innovation.”
Vice President Knapp, who literally grew up in the MusicMaster family, says, “I’ve always been excited about MusicMaster – but really, it wasn’t until I started filming client testimonials that I realized how hard it is to find a user who isn’t excited about MusicMaster! I’m looking forward to collecting more of their stories and finding new ways to sing the praises of the software. My goal is ultimately to enhance our presence by creating new multimedia content and updating existing materials so our message will continue to stand out in this ever-evolving media landscape.”